[Video Available] Clever Customer Acquisition Marketing Techniques - Peak-End Law

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The customer's brain is like an editing machine, retaining only the surprise of the "peak" and the satisfaction of the "end".

This is not deception, but a profound understanding of human nature.memoryAnd feelings. This is a high-level user experience design mindset.

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Peak-End Rule Practical Guide: Targeting the Key to Success

We can summarize it into a formula:
Ultimate Experience = Creating "Peak Surprises" + Designing a "Perfect Finish Line"

1. Create a "peak surprise": Create a memorable highlight during the process.

• As you gave the example:
  • HaidilaoManicures and paper boat folding while waiting for a table; noodle-making demonstration during the meal.
  • Japanese food storeReplacing ordinary fruit with exquisite freshly cut pudding adds a touch of ceremony.
  • milk tea shop"This cup has an extra serving of taro balls specially added for you!" — A low-cost but highly personalized gesture of care.
• Supplementary ideas:
  • RetailWhen customers try on clothes, proactively pair them with a beautiful scarf or necklace to create a "complete look" surprise.
  • Online coursesMidway through the course, a "secret recipe" is suddenly released or an industry expert is invited to give a surprise presentation.

2. Design the "Perfect Finish": Let the final moment define the overall experience.

• As you gave the example:
  • DisneyThe grand finale fireworks show brought a perfect end to a long and tiring day.
  • IKEAA one-yuan ice cream can soothe the fatigue of shopping with its sweetness.
  • GymThe relaxing massage after the course allows participants to leave feeling comfortable and cared for.
  • cosmeticThe complimentary sample from the same series at checkout, along with the tagline "Try it when you get home, you'll be amazed when you wake up tomorrow!", is a brilliant touch, turning the end of the journey into the starting point for the next experience.
• Supplementary ideas:
  • Dining roomAfter paying the bill, instead of simply receiving an invoice, they offer you an individually wrapped mint or a small gift.
  • Online servicesAfter the service is completed, send a carefully crafted thank-you email with a link to an unexpected follow-up benefit.

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A "mindset" that ordinary people can immediately grasp.

"It's not that customers are difficult to please; it's that you haven't hit their sweet spot." No matter what industry you're in, you can ask yourself two questions:

1. What is my "one-yuan ice cream"? What low-cost, high-value things can I use to define the beauty of the ending moment?
2. What is my "freshly cut pudding"? — At what stage can I create a surprise moment that customers can't help but want to share?

The logic behind this is:People are never just pursuing the product itself, but rather the wonderful experience and memories that the product brings. You're not selling milk tea, but the warmth of being specially cared for; you're not selling cosmetics, but the expectation of becoming more beautiful; you're not selling courses, but a growth journey that has a beginning and an end, leaving you with a wealth of knowledge and experience.

Having mastered the golden rules for building a good reputation and repeat customers, the next step is to apply this mindset to every interaction with customers.

Further reading:

• The Law of Human Sobriety, a recipe for avoiding screwing up your life
• Seabiscuit: A Legendary American Racehorse – A Story of Struggle and Overcoming Odds
• Uncle McDonald went from milkshake machine salesman to a global fast food empire
• The struggle legend of the founder of KFC