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[Video Available] Increase Sales Methods - Anchoring Effect

What are the underlying psychological mechanisms behind this sophisticated marketing strategy? How can the systematic application and expansion of the anchoring effect be applied in one's own business? Product: An ice cream called "Seven Cones". Promise: The packaging clearly states that it contains 7 cones. This is a formal promise to consumers and the established "anchor point". Secret Operation: In reality, each package contains 8...

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