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Dragon, Tiger, and Leopard
《Dragon, Tiger, LeopardLung Fu Pao (English: Lung Fu Pao) is one of Hong Kong's classic adult magazines, and is hailed as the foremost of the "Four Heavenly Kings of Hong Kong Erotic Magazines" (《《man(Both founded by Lin Guoguang and ceased publication in 1997),Cangchun Pavilion《Fire Qilin》). It was founded in March 1984 by Lin Guoguang (the actual behind-the-scenes boss is rumored to be Wei Jianbang, a director of Tian Tian Daily). The cover girl of the first issue was the erotic film star Chen Lili.
Table of contents
Initially published as a ten-day publication (on the 8th, 18th, and 28th of each month), it retailed for about HK$5. It featured nude photos, sexy pictures, and bold text, including nude photos of Southeast Asian Chinese women, a reader's letter column called "Mrs. Hua," erotic novels, "Tales of Big Men," and rewritten hit songs, catering to the tastes of grassroots male readers and taking a popular approach.
How did "Dragon Tiger Leopard" come about? Why is it called that?
According to Ye Qiutong, who participated in the editing and publishing, the magazine's name originated from the popular TVB drama "Dragon Tiger Leopard" (starring Shek Sau). The content was mainly divided into three parts: Hong Kong news and social news, adult sex education, and strange and unusual topics. The boss felt that the three characters "Dragon Tiger Leopard" were just right, so he used them.
The first issue only printed 30,000 copies, with low expectations, but it sold out on the same afternoon. The second issue sold 60,000, the third 90,000, and the fourth and fifth issues exceeded 100,000. At its peak, it sold more than 300,000 copies, creating a sales legend in the publishing industry.
Where do nude photos of women come from?
Local women are rarely willing to pose nude, so 80% features Thai women, especially fair-skinned girls from northern Thailand, who are preferentially sold to Hong Kong businessmen. The photographer arranges a "first come, first served" process in Thailand, using Chinese pseudonyms to impersonate locals or Southeast Asian Chinese. Readers are extremely receptive, frequently sending letters and even flowers to the magazine's office. Occasionally, there are Hong Kong women, but they are relatively few.
More than half of the staff at *Dragon Tiger Leopard* are women! Due to the meticulous layout requirements and high salaries, female editors are common. Even the photographer who supplied the famous Thai nude photos is a woman. Pen names are also used haphazardly, such as Jackie Chan, Kenny Ho, and Sylvester Stallone.
The Mystery of the "Close-up of the Hymen" in the Inaugural Issue: Reality or Fake?
This was the key selling point behind the phenomenal success of *Dragon Tiger Leopard*! Ye Qiutong confirmed the photos were authentic, originating from an analytical article by a Japanese medical university, translated from a Japanese magazine. However, subsequent organ close-up series were rumored to be inaccurate—for example, a photo of a woman's vagina was supposedly just a photograph of the inside of a pig's large intestine! Despite its huge sales, it faced legal trouble and was sued by the government for publishing medical information that did not meet strict regulations. At its peak (early 1980s and 1990s), each issue sold 250,000-300,000 copies, becoming one of the best-selling magazines in Hong Kong publishing history, even selling well in Macau, overseas Chinese communities, and mainland China. Compared to contemporary Chinese editions of *Playboy* or *Penthouse*, *Dragon Tiger Leopard* was more "down-to-earth," covering triad news, entertainment gossip, sex education, and social events. After the 1989 Tiananmen Square protests, the magazine briefly added political commentary, later shifting to investigative reporting. In the mid-to-late 1990s, sales declined due to competition from prostitution guide magazines (such as *Horse Racing*) and the internet. After publishing up to issue 974 (with both covers featuring Yua Mikami and "Yao Cuijin"), it quietly ceased publication without any official announcement.
A Japanese izakaya in the Soho district of Central is named "Dragon, Tiger and Leopard," and its interior is covered with old magazine photos of nude women, playing with nostalgia.
What secrets are behind this? (Classic gossip from Hong Kong's "Ham Society History")
There are many behind-the-scenes stories and rumors surrounding "Dragon Tiger Leopard," reflecting the erotic culture and publishing landscape of Hong Kong in the 1980s. Below are some of the most famous secrets (based on old reports, memoirs, and collectors' accounts):
- The mystery of the inaugural issue's "close-up of the hymen"The biggest selling point of the inaugural issue was a seemingly "advanced sex education" article titled "Close-up of the Hymen," which attracted countless "perverts" to buy it, leading to a reprint and the sale of 250,000 copies. Initially, the source of the photo was unclear, with some claiming it was a real photo taken at a Japanese medical university; later, it was revealed that it might be a clipping from a foreign medical book, or even the hymen of a pig, monkey, or dog! Some say it was a "gift" given to the boss, Wei Bang, by the newspaper's president, Feng Zhaorong, after losing a game of table tennis; another version claims it was translated from a Japanese magazine by the editors. This photo caused legal trouble (publishing medical information has strict requirements), but it created a legend, making the magazine an instant success, and the boss gifted the management with gold Rolex watches to celebrate.
- Nude photos of Thai girls, 80% seriesAt the time, few local women were willing to pose nude (due to body image or moral reasons), so most models were Thai girls (preferably fair-skinned girls from northern Thailand), who used Chinese pseudonyms to impersonate Hong Kongers or Southeast Asian Chinese. Photographers negotiated with Thai photographers on a "first come, first served" basis, which readers appreciated, and some fans even sent flowers to the magazine. Later, there were northern girls and Japanese AV actresses, but in the early days, Thai girls were the main focus.
- Close-up shots of fake organs to deceive readersBesides the hymen, the magazine published several issues featuring "close-ups of organs," and it's rumored that one of the photos of a woman's vagina was actually a photograph of the inside of a pig's large intestine! These "grotesque" contents were published to attract attention and cater to the curiosity of men at the time.
- Insider stories of bosses and stories of getting rich quickThe apparent founder was Lin Guoguang, but the real mastermind behind it was Wei Jianbang (Wei Shao), who started his business with the "Tian Tian Daily News". The magazine made a fortune and spurred the entire adult magazine industry to boom ("Men's Man" was also founded by Lin Guoguang), but it declined after the 1990s due to the rise of prostitution magazines and AV. The four kings each had their own positioning: "Dragon Tiger Leopard" was the first choice for middle-aged men, "Fire Kirin" was for students, "Men's Man" was for girls from Macau and Macao, and "Hidden Spring Pavilion" was for girls from the north. Later, it turned to female readers (adding male nude photos, almost getting rated as Category III).
- Cultural Influence and the Unsolved Case of Publication ClosureThe magazine wasn't just risqué; it also featured social news and political commentary, influencing a generation of Hong Kong men (a song adapted from Alan Tam's "Summer Breeze" goes, "Dragon, Tiger, and Leopard are good, good, but ridiculously expensive"). It ceased publication without warning, with the serialized novel listed as "to be continued in the next issue." The company is still being registered, reportedly due to the impact of the internet and piracy. Old issues are now collectibles, with the inaugural issue being rare and expensive.
Dragon Tiger Leopard 10 FAQs
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What was the highest sales volume of "Dragon Tiger Leopard"?
While official figures have never been released, it is generally acknowledged within the industry that at its peak (mid-1980s), each issue sold over 300,000 copies, with monthly sales approaching one million. It was once the best-selling magazine in Hong Kong history, second only to the Oriental Daily News.
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Is Lin Guoguang really the founder?
Nominally, it was Lin Guoguang (Keeper), but the real investor and operator was Wei Jianbang (Wei Shao), the former head of the Tian Tian Daily News. Wei Shao was the key figure, while Lin Guoguang was mainly responsible for legal and administrative matters.
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Why wasn't it originally a purely pornographic magazine?
The founding team consisted entirely of journalists (the core members of the Daily News team). Early content was a hybrid of "pornography + news features," much like today's Next Magazine, which featured swimsuit photos but no nudity. This "pornography + information" model was pioneered by Leopard Boy, significantly increasing readability and repurchase rates.
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Is the pornography column really written by a fifty-year-old woman?
Yes. From the late 1990s until its discontinuation, the main pornographic column was written by a middle-aged female writer who was about 50 years old and weighed about 150 pounds.
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Are "Dragon Tiger Leopard" and "Men of Steel" really made by the same team?
Absolutely correct. In the late 1980s, after Westbrook's internal strife with his team, the employees staged a "coup" to oust him, while simultaneously launching a magazine with the exact same style, "Men's Man," to compete with Westbrook. The mutual smear campaign between the two magazines was actually a sham, aimed at boosting sales.
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Why did the sales of "Dragon Tiger Leopard" decline later?
Main reasons: team split, focus of attention divided between "Men's Man", intensified market competition (later the emergence of "Tu Zhoukan" and "Dong Zhoukan", etc.), the mastermind's emigration to Australia, and high content duplication. Sales plummeted from 300,000 to only 10,000-20,000 copies in later periods.
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How much does "Dragon Tiger Leopard" earn per month? How glorious was Wei Shao at its peak?
At his peak, he earned over 1 million per month (in 1980 token value). However, due to his extravagant spending, his wealth shrank significantly after he was ousted from the company.
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What were the reasons for the discontinuation of "Dragon Tiger Leopard" magazine?
It officially ceased publication in 2016. The main reasons were: the impact of digitalization, rampant piracy, market saturation, the emigration of its main creators, and rising costs. In its final years, it survived by selling used books and overseas "value packs."
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Why are people still buying the old book "Dragon, Tiger and Leopard"?
As the shop owner in the article said, "Pornographic magazines are evergreen." Older issues are still circulating in used bookstores and online secondhand markets, especially among overseas Chinese and foreigners who like to buy "value packs" (discounted packs of 3). Classic issues (such as those from the 1980s) can still fetch 50-200 yuan per issue on the secondhand market.
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What is the greatest contribution of "Dragon Tiger Leopard" to Hong Kong adult culture?
It pioneered a "pornography + news information" model, enhancing readability and repurchase rate;
She pioneered the trend of mature women's self-narration as "aunties," which influenced all subsequent adult magazines and supplements.
This proves that Hong Kong's local adult content can reach a peak sales volume of 300,000 copies, creating a publishing miracle.
In summary, "Dragon Tiger Leopard" was a product of Hong Kong's economic boom and the surge in male hormones during the 1980s and 90s, witnessing the transformation of erotic culture from magazines to the internet. Although bold and unconventional, it served as a tool for "sexual awakening" for many at the time, and is full of nostalgia.
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